Because an X+O are two of the most primal marks a person can make. Because we use those marks to close letters to people we care for.
People who ask “why do we need new type?” don’t get it. There’s always someone who’s looking for a new voice. Type’s as expressive as music; there’s never too much.
Making new letters is making new ways for people to say “Hey there, kamutsa, bom dia, zdrávo, kako ste! I see you over there, and I want to show you something I’ve written. I’d love to see something you’ve written, too.”
All the type at XO is made by Patric King, who’s been making letters since 1994. First with Thirstype, then Village, and now on his own.